Are traditional ads not generating enough traction for your website?
Gone are those days of traditional ads on websites, platforms, and other places on the internet. According to market analytics, 70% – 80% of the people have downloaded adblocking software.
Nowadays people do not want to watch boring ads for brands and products while they are listening to music or watching videos. People don’t want to be flooded with ads while surfing Google or watching movies or listening to their favorite playlist.
It has become difficult for marketers to advertise their brands and generate traffic from them. This is when native advertising comes into the picture. It is a kind of paid advertising campaign that does not look like traditional forced ads. Native advertising blends into its surrounding.
Similar to content marketing, native marketing distributes content over several platforms. The only difference is you will have to pay to get your content on the portals.
You can merge native marketing with content marketing to ensure your content reaches a wider audience. While native marketing and content marketing separately will not have a greater impact, when applied in combination will help to voice your brand better.
What Is Native Marketing And How It Is Applied?
Don’t you feel irritated with flashing ads for sandals while you are reading a blog about a healthy diet?
Native ads will blend in with the surroundings and elevate your experience on the website. New York Times collaborated with Allbirds shoe brand to publish a customized article on its platform.
The article not only has attractive and quality content voicing the brand vision but also enhances your reading experience with soothing sounds and designs. It is done to ensure that you are not being displayed in an ad but introduced to an elite brand.
Before we dive in to understand how to use native advertising with content marketing, let us understand what it is.
What Is Native Advertising?
Native advertising is a non-intrusive ad format that involves incorporating an advertisement into a website’s or news platform’s natural journalistic style. They blend in with the page or platform they’re on and appear to be natural content.
Sponsored articles on various news platforms or sites are one of the most frequent types of Native Advertising. Native advertising, on the other hand, can take many various forms. You’re probably exposed to native advertising on social media regularly and aren’t even aware of it!
Types Of Native Advertising
Native advertising is divided into three categories:
In Feed/In Content ads: Ads that are embedded into content pieces, social feeds, and e-commerce enterprises are known as in-feed/in-content ads. They aim to blend in with local content and provide a seamless user experience.
Content Recommendation Ads: Ads that appear in a suggested format with editorial content or other ads. These adverts are usually located after an article or on the side, and they provide users with a variety of suggested ads or content.
Branded/Native Content Advertising: These are native ads that don’t fall into any of the usual categories. On a publisher’s website or platform, these adverts serve as distinct content.
How To Use Native Advertising In Content Marketing?
Many of the challenges that content marketers face today can be resolved with native advertising. Even interesting, high-quality content might struggle to reach an audience. But using native advertising in your content strategy ensures your content is placed in the right place for the right audience.
More than 90% of publishers now offer native content merged with native advertising to generate leads and convert them into sales.
You should view native advertising as an extension of your content marketing strategy. It fits under the sponsored category, alongside your paid social and search engine marketing.
Quality content attracts a huge follower base through feedback, reactions, and publicity on social media channels and other online platforms. When you apply native advertising with content strategy, you can distribute your content to more advanced platforms in a better way than traditional ads.
Native content placements, when incorporated into your content marketing plan, take the process to the next level by reaching out outside a brand’s owned channels to discover a larger audience interested in the content you’re sharing.
You should handle paid native-channel placements, in the same manner, you approach content placement in your channels. You must first define your target audience, as well as what they care about and how to reach them.
Conclusion
Native advertising can give your content legs that owned and earned media alone could never provide. Embrace it, invest in it, and use the information you gain from it to improve every aspect of your content marketing approach.Be it content marketing or native advertising you will always require quality content. You can yourself curate great content or get help from SEO content writing services for quality and well-researched content.